Drew Tracy; operator, marketer, strategist, and the person who named the hidden liability that’s been draining your pipeline for a decade — Trust Debt.
Trust Debt is the gap between what your brand claims and what AI engines can verify. When that gap is wide, you disappear from the recommendations that drive modern B2B buying decisions.
“Most marketing advice is written by people who’ve never run a campaign.”
Started as a growth marketer at an early-stage startup. Learned the hard way that most marketing advice is written by people who’ve never run a campaign.
Moved into consulting. Realized that the biggest gap in B2B marketing wasn’t tactics — it was measurement. Nobody knew what was actually working.
ChatGPT, Perplexity, and Google AI Overviews rewrote the rules of search. Built the first systematic approach to AI visibility optimization.
Helping B2B SaaS companies become the default recommendation in AI-powered search. Auditing, optimizing, and monitoring across every major AI platform.
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