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Drew Tracy; operator, marketer, builder and the person behind DrewTracy.com — helping B2B SaaS companies become the default recommendation in AI-powered search.
“Most marketing advice is written by people who’ve never run a campaign.”
FROM THE BEGINNING
2014
THE BEGINNING
First Marketing Role in B2B SaaS
Started as a growth marketer at an early-stage startup. Learned the hard way that most marketing advice is written by people who’ve never run a campaign.
2018
THE PIVOT
From Execution to Strategy
Moved into consulting. Realized that the biggest gap in B2B marketing wasn’t tactics — it was measurement. Nobody knew what was actually working.
2024
THE SHIFT
AI Changes Everything
ChatGPT, Perplexity, and Google AI Overviews rewrote the rules of search. Built the first systematic approach to AI visibility optimization.
2026
NOW
DrewTracy.com
Helping B2B SaaS companies become the default recommendation in AI-powered search. Auditing, optimizing, and monitoring across every major AI platform.
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