WEBSITE DESIGN

Website design services are a dime a dozen these days, but truly GREAT web design should take a data driven approach first. Design your site for an exceptional user experience and make your content easy to find and share. That’s what modern website design looks like, and that’s what I want you focus your site structure on.

A NOTE FROM DREW //
“If you need your site to rank better and drive more traffic, but you’re short on time, go ahead and email me for a free consultation. If you want to learn, keep reading! This step-by-step guide and video training has everything you need to know to do it yourself.”

AN SEO GUIDE TO MORE TRAFFIC, LEADS & SALES

Below you’ll find my guide to SEO, including everything I’ve learned along the way. Feel free to use this as a resource as you start thinking about your own online strategy, specifically in terms of how you can rank better in Google.

HERE’S WHAT’S INSIDE:

SECTION 1

DATA ANALYSIS

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TOP LEVEL STRUCTURE

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CONTENT FRAMEWORKS

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USER EXPERIENCE

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SECTION 1 | SEO STRATEGY

For example, let’s say you own a website that sells watches. When someone searches “shop women’s watches” in Google, you want your website to show up. If it does, you will literally be printing money.

For example, let’s say you own a website that sells watches. When someone searches “shop women’s watches” in Google, you want your website to show up. If it does, you will literally be printing money.

It’s also important to understand that SEO is not the only way to show up on top of search engines. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches.

Every time someone clicks on your ad, you pay the search engine. Ads show up on top of organic results, but are tagged with “Ad” next to the result.

While this book is about SEO, it’s important you understand the distinction and benefits of both options. I always tell clients Pay Per Click ads are a great marketing tactic and should be executed if they have the budget to do so.

 

SECTION 1 | SEO STRATEGY

For example, let’s say you own a website that sells watches. When someone searches “shop women’s watches” in Google, you want your website to show up. If it does, you will literally be printing money.

It’s also important to understand that SEO is not the only way to show up on top of search engines. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches.

Every time someone clicks on your ad, you pay the search engine. Ads show up on top of organic results, but are tagged with “Ad” next to the result.

While this book is about SEO, it’s important you understand the distinction and benefits of both options. I always tell clients Pay Per Click ads are a great marketing tactic and should be executed if they have the budget to do so.

 

SECTION 1 | SEO STRATEGY

For example, let’s say you own a website that sells watches. When someone searches “shop women’s watches” in Google, you want your website to show up. If it does, you will literally be printing money.

It’s also important to understand that SEO is not the only way to show up on top of search engines. Google, Yahoo and Bing all offer a paid option call “Pay Per Click” ads, where you pay the search engines to show up for certain searches.

Every time someone clicks on your ad, you pay the search engine. Ads show up on top of organic results, but are tagged with “Ad” next to the result.

While this book is about SEO, it’s important you understand the distinction and benefits of both options. I always tell clients Pay Per Click ads are a great marketing tactic and should be executed if they have the budget to do so.