DIGITAL ANALYTICS

Digital marketing analytics has replaced the outdated “web analytics” that used to include websites only. These are exciting times for business owners, as you can measure more data, track more conversions and optimize performance across your entire digital presence. Make more informed decisions with better data today.

A NOTE FROM DREW //
“If you’re worried you’re not getting the right data or have issues visualizing and analyzing the data you do have, go ahead and email me for a free consultation. If you want to learn, keep reading! This page will give you a rundown of some of the most important features of great digital analytics.”

WHAT IS DIGITAL (WEB) ANALYTICS?

Digital analytics is the process of aggregating data across your most important online assets and analyzing that data for user actions, goals met and ultimately, trends that affect your ROI as a whole. 

HERE’S HOW WE GO ABOUT IT:

STRATEGY

Your content goes here. Edit or remove this text inline or in the module Content settings.

▼  Read More  ▼

AUDIT

Your content goes here. Edit or remove this text inline or in the module Content settings.

▼  Read More  ▼

SETUP

Your content goes here. Edit or remove this text inline or in the module Content settings.

▼  Read More  ▼

REPORTING

Your content goes here. Edit or remove this text inline or in the module Content settings.

▼  Read More  ▼

STRATEGY

Your website is rich with user, prospect and customer data that’s just waiting to be explored. 

The sad truth is, very few organizations are putting effort into strategizing how they can collect this data and optimize their online efforts to further that process of data collection across all their online channels. 

With the digital analytics technology available to us today, we can affordably implement cross-channel data tracking that can be used to optimize your digital strategy as a whole later on.

I help organizations get organized around the RIGHT data collection points to ensure that you’re getting GOOD data that you can make better decisions from. 

Good data is key to growth.

 

AUDIT

I take a technical approach to discovering where your analytics is working well and where it needs improvement.

With so many moving parts, data points can get missed or setup incorrectly. That’s a costly mistake for any organization using data to make business decisions upon.

Once an audit has been completed, I can then lay out a roadmap to fully optimize the online analytics of your business so you never have to worry about gather insufficient data, incorrect data or just plain missing out key data points that could give you valuable insights. 

It all starts with an in-depth technical analytics audit.

 

 

SETUP 

Whether you’re just getting started, or, you’re ready to setup your online analytics tracking for the first time, I’ve got a plan for you. 

As simple as it seems to setup analytics tracking software on your online properties, there are many intricacies involved that still keep even seasoned analytics experts on their toes.

Data needs to be gathered in a complete manner from all associated touch points across your website. I do an in-depth crawl of your site to make sure nothing gets missed, then I strategically setup analytics tracking code along with goal tracking on all pages.

 

 

 

REPORTING

Data presentation is a huge part of analytics tracking, but it’s astounding how many organizations fall short when it comes to reporting. 

Data in itself is not useful to you, and I understand that nobody wants to look at spreadsheets of data all day (except me 🤓). 

That’s why great data visualization is so important. You’ve spend time and resoucerces to capture good data across your web properties, it would be a shame to never analyze and use that data for growth opportunities.

I take the time to visualize your data into an easy to read report per your desired frequency. 

 

 

 

 

WORK WITH ME

I've helped small business owners like you grow their online presence and income - Let's take action on your digital presence once and for all.