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What is your digital marketing strategy this year?
If I were to guess, it would include a bit of social media posting, some SEO tactics being deployed, digital advertising on Google and maybe even some cross promotional campaigns.
If you and your team are doing these things, great! You’re gathering data and building community.
But it’s not enough anymore.
Tap Play And Follow Along Below!
The alarm has sounded. A new form of marketing is blooming, and those who don’t take this alarm seriously will be left behind.
Today’s marketing asks us to restructure our entire approach to product development, sales, content optimization and just about everything you’ve been doing up to this point.
If you’re struggling to grow in one area, let’s say SEO, there’s a good chance one of your other marketing channels is working against your continued SEO growth. And throwing more money or people at a broken process is a surefire way to speed up an even bigger failure.
So let’s take a step back together here.
Let’s restructure your marketing into a reliable system that only has to be built once.
We’re wiping the slate clean and using your hard earned data to design a marketing system that allows your team to do their sales and marketing work more efficiently with incredible insight into what your marketing is actually accomplishing.
I designed this guide to be a tool for marketing teams.
It’s a system that can be turned on every new day to ensure incremental growth is felt, seen and proven within your organization.
Systems produce reliable, replicable results.
I want you to have that in your business as soon as possible, so let’s get started.
Here's The System I'll Teach You
Need A Modern Digital Marketing Strategy?
Don’t waste time with an outdated plan. Take these structured marketing steps to make your marketing work in 2021.
Content Marketing
Conversion Optimization (CRO)
Cross Promotion
Customer Experience
Data & Analytics
Digital Advertising
Product Development
Search Engine Optimization (SEO)
Social Media
User Experience
–
Building Credibility
Content Strategy
Growing Community
Messaging
Visual Design & Aesthetics
–
Artificial Intelligence
Arts & Culture
Big Data
Branding
Business Growth
Career Development
Cloud Computing
Consumer Trends
Creativity
Customer Experience
Diversity
Emotional Intelligence
Employee Experience
Future Of Work
Hiring & Retention
Leadership
Marketing
Mentorship
Mindfulness
Networking
Organizational Development
Strategy
Stress Management
Team Building
Venture Capital
Step
00
Get The Summary
There's a lot to cover here.
Let me send you the overview plus a few easy to follow resources to your inbox.
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Tap These To Jump To A Section!
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Search Engine Optimization (SEO)
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Look Good?
Let's Dive In!
Step 01
Product Development
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Attract
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Attract
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Attract
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Attract
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Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Nice!
Let's Go To Step 2.
Step 02
User Experience
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Huzzah!
Dost Thou Step 3?
Step 03
Data & Analytics
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Crushing!
Gander At Step 4.
Step 04
Search Engine Optimization (SEO)
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Sweet Nectar!
Step 5 Awaits.
Step 05
Content Marketing
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Killin It!
Swoop Step 6.
Step 06
Social Media
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Excellent!
Jump Into Step 7.
Step 07
Customer Experience
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Righto!
Knackered Yet?
Step 08
Digital Advertising
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Yee Haw!
Pard, Step 9.
Step 09
Cross Promotion
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
Alohomora!
You've Unlocked Step 10.
Step 10
Conversion Optimization (CRO)
Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.
This is great news for your customers, but less than exciting for a modern organization if care has not been taken to infuse that product with a few extra sales and marketing features.
At the heart of your product development process there should be a deep focus on sales enablement that works alongside your process of creating a great product for your customers.
It’s exciting that your modern product itself can work for you by generating sales, assisting with marketing and increasing overall customer experience.
So here are four product features that I find transformational. Build these into your products for measurable ROI.
Important Questions For You:
✔ Does your current product have an attribution model? (Can you attribute purchases to channels, LTV etc?)
✔ Is your product helping you attract, retain and impress customers? (Marketing Functions)
✔ Is everything you’ve done or will do with excellent marketing (pre-sales) being carried out as well after the purchase? How?
Take These Actions:
- Your product is the life of your business, but many products are built with the sole purpose to satisfy only the end user’s pain point.